Institutions now more than ever are looking for unique channels and platforms to engage prospective students with their University. One platform that is gaining tremendous momentum is audio advertising.
Download spotify songs all app. I've been experiencing a lot of this recently, the 30 minute ad-free video or recording will play, but more ads will still come up after a few songs. This doesn't happen every time, but it does happen often enough where it would happen a few times a day if I'm playing non-stop while working, and its frustrating.
With 217 million users and 117 million of those users being reached by audio advertising, Spotify is the go-to audio platform to reach your audience in a way where traditional media cannot.
Spotify allows you to search your favorite artist or browse through collections of friends and celebrities, build playlists to save for later, get personalized tracks based on listening history and is enjoyed on your phone, tablet and more.
While listening, approximately every fifteen minutes, Spotify plays an ad that the user is unable to skip. Creative driver download. With Spotify Advertising you have the opportunity to get your message heard at the right place and at the right time.
Resident evil 1 mods ps1 psx download. Spotify accounts for 36% of the market sharein regards to global streaming services. The platform also has the most youthful demographic base, with over half of users aged 34 or under, compared to Apple Music and Pandora listeners. Leverage Spotify’s Incredibly Engaged Audience
It’s no secret how Spotify is able to capture so many data points every day – 44% of users listen to Spotify on a daily basis and spend over 2 hours a day streaming music on their multiple devices. The average user also spends about 25 hours a month on the platform and listens to around 40 unique artists per week.
The more users stream, the more we learn. For example, knowing Millennials stream their music on mobile 68% of the time and listen to “chill” moods 14% of the time can influence a strategy for an Undergraduate campaign.
Drive Impact with Captivating Ad Formats
Spotify engages their users with three interactive ad formats; Audio, Video, and Display.
Audio Everywhere
Audio ads are served during the user’s active session and in between songs, ensuring your ad achieves 100% SOV. As the user listens to your ad your brand also takes ownership of an interactive display ad. This allows your campaign to drive traffic to a program page or a specific and relevant URL within your Institute’s website.
Video – Sponsored Session & Video Takeovers
With Sponsored Sessions, your brand becomes a part of an enhanced streaming experience. This ad format allows institutes to offer their audience 30 minutes of ad-free listening in exchange for watching your video. This is done when the app is in view or at the start of a mobile device session. An interactive display ad appears inviting further engagement.
https://bargainsnew770.weebly.com/spotify-menu-bar-mac.html. Video Takeover allows your University to tell its story by serving all ads to all logged-in users when the app is in view. This ad format has leading viewability scores compared to industry benchmarks and is served on both mobile and desktop.
Display – Overlay, Homepage Takeover & Leaderboard
Reach your audience with clickable display ads – Overlay is delivered to the user when they return to the app, ensuring brand impact for your University.
Homepage Takeover delivers a high impact experience by putting your brand in front of Spotify’s Home page for 24 hours. Homepage Takeover is clickable and supports rich media – encouraging your University to include interactive elements to further capture the attention of a prospective student.
Leaderboard extends your campaign reach in a brand safe environment, as your message is the only one displayed for 30 seconds. This format is clickable and allows your Institute to drive traffic outside of the app.
Audience Segmentation – Reach the Right People
With Spotify Ad Studio you are able to connect with the right prospective students and reach them in the right context.
The Right AudienceAge & Gender
Utilize Spotify’s first-party age and gender data.
Language
Reach students according to language preference, which is determined upon registration.
Interests & Behavior
Leverage demographic-based and interest-based segments, crafted when Spotify analyzes user’s streaming behaviors + alongside leading third-party data in select markets.
Autodesk maya 2012 download mac. The Right ContextPlaylist
Connect with students who are listening to music tailored around relevant activities or moods.
Genre
Engage with users after they have listened to a specific genre.
Platform
Serve campaigns based on user’s active platforms.
Location & Time of Day
How Streaming Drives Outcomes
Measure the success of your Institute’s campaign through Reach, Resonance and Reaction and utilize that data to better understand your audience and optimize where opportunity is present.
Institutions are always looking to test new platforms and additional channels that will help reach the next generation of learners and drive brand awareness for their University.
Spotify 30 Minutes Ad Free New Format Free
With Spotify’s highly engaged audience and targeting capabilities, schools can get in front of students at just the right time. Spotify creates the opportunity to reach potential students at the top of the funnel to generate that first touch point on their journey to enrollment.
Interested in learning more about Spotify and other social media marketing strategies for higher education? Sign up for our newsletter to stay up to date on everything new and next.
A music-streaming site is probably the last place you’d expect to encounter a video ad. But that’s not stopping Spotify from getting in on the game.
The music-streaming giant announced two new video ad products Monday: “sponsored sessions,” an opt-in offering that enables Spotify’s mobile listeners to play a branded video for 30 minutes of ad-free listening, and “video takeovers,” which run branded videos between songs on the desktop app.
While Spotify has over 10 million paying subscribers, there are another 30 million active users who don’t pay for the service. Advertising to those folks is a major part of Spotify’s revenue stream. The problem: The audio and display ads Spotify has been serving generate far less than video. U.S. advertisers alone are on track to spend $5.96 billion on digital video this year, with $1.44 billion going to ads served on smartphones and tablets, eMarketer estimates.
Spotify wants a piece of that spend, so it’s been cooking up a video ad strategy for around a year, said Brian Benedik, the company’s vp of advertising for North America. It didn’t take long for the company to realize pre-roll ads were not the right fit for its service.
“A lot of publishers go about video with pre-roll and endless video ads, but for us, you’ve got to step back and remember that users are on Spotify for over two hours a day,” Benedik told Digiday. “That gives us a pretty cool canvas to try different things for our users. I don’t think other publishers have that benefit.”
Spotify 30 Minutes Ad Free
Despite that enviable engagement — the average user spends 84 minutes per day on the service — Spotify faces a challenge most other publishers don’t: Spotify users don’t actually look at the service as they use it. For now, at least, the content is all audio (a Spotify rep declined to comment on the company’s future video content plans).
Spotify premium free iphone offline. Spotify guarantees advertisers will only pay for video ads that play to completion. It can even prevent video ads from running on desktop when the player is minimized, queuing up an audio ad instead. But the company cannot promise that people are actually watching.
“I’m not sure if we’ve got that figured out 100 percent,” admitted Benedik, referring to video ad consumption on desktop. “If you can build something either that is heavy in audio in a video format or something that is so compelling that it feels like content even though it’s an ad, that’s the sweet spot we’re trying to find.”
Advertisers aren’t keen to build or modify their creative work for individual platforms, though, noted Forrester analyst Jim Nail.
“If the advertiser has to spend more production money to customize the ad just for Spotify in some way, that’s a huge deterrent,” he said.
On mobile, Spotify listeners actively launch video ads themselves, so in theory they’re more likely to see that content. They’re given some incentive: watching a 15- to 30-second spot will earn them a 30-minute ad-free “sponsored session.”
“What’s very interesting is that there’s always been an implicit value exchange in advertising, in that you get this music for free because the advertising was there. But it was implicit,” said Nail. “Now that’s really becoming very explicit. It’s a subtle but a very important shift in how marketing and consumers interact around advertising and content.”
Spotify plans to launch its two video ad units on Oct. 1 with several launch advertisers, including McDonald’s, Kraft, Coca-Cola, and Universal. Nail isn’t surprised to see a strong launch lineup of companies testing out the service, but those advertisers will need to see consistent results to keep serving pricey video ads on Spotify.
“Quite frankly, unless they get some kind of assurance that the majority of people will see the ad,” he said, “they won’t come back back a second time.”
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